Social Media Marketing Exam 2 Quizlet

In a technology-driven world, it's hard to stand out on social media sites. Check out which brands are taking over the media with the ultimate social media strategy.

General Electrical

General Electric stays relevant with gorgeous Instagram photos and science tips on Twitter. It launched an ad campaign that increased company recruitment past 800 percent, as reported past Libris.

CC Past 2.0/Jeff Turner/Flickr

Airbnb

The rental hosting company Airbnb uses visual media to inspire. Past featuring real travelers and hosts, its social media presence communicates the brand'south values.

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Coca-Cola

The multinational campaigns that Coke presents foster inventiveness and sharing. Its social media strategy consists of engaging content like the 'Share a Coke' campaign and a video series with famous YouTubers.

CC BY 2.0/Allen/Flickr

Nike

Nike'due south 'Just Do It.' marketing campaign is one of the almost recognized in the world. The visitor is not afraid to use inspirational public figures to pb campaigns. Nike is known for taking huge risks.

CC Past 2.0/Josh Hallett/Flickr

Domino's

The pizza chain Domino's has come a long manner in the fine art of social media strategy. Since taking on some negativity, it has upped its game on social media. Creating fun and unique social engagements like 'tweet-to-social club' and the ability to create an ultimate pizza blueprint has helped it grow.

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Dove

The soap company Dove is a brand that knows its demographic and centers its strategy around it. Its goal is to assistance all women realize their beauty potential. The brand does this with inspiring social media that creates a positive atmosphere.

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LEGO

LEGO gives ownership to its fans by letting them be a office of the blueprint process. LEGO lets fans submit their own creations for a chance to become an official set. Social media campaigns like this one create loyal customers.

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Pandora

Streaming music service Pandora is known for its visually stunning social media content. Its biggest focus is creating a cohesive look that is relatable and personal to consumers.

CC0/Costless-Photos/Pixabay

Oreo

Oreo makes it a mission to continually produce relevant content. The brand has popular tweets and is fifty-fifty on sites like Snapchat and other video sharing sites.

CC0/PDPics/Pixabay

Adidas

Shoe visitor Adidas continues to have a large post-obit and influence through Instagram. By sharing visual content like videos and pictures to drive sales, Adidas focuses its social media strategy directly on its products.

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GoPro

GoPro produces exciting videos that characteristic its versatile products. Its fun videos demonstrate exactly what their customers love: run a risk and new experiences.

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Wendy'due south

Wendy's is known for its engaging Twitter content. The brand has gone viral several times with "roast Tweets" and usually keeps it casual and fun during social interactions. It likewise manages to be informative, alerting readers to its newest deals and express-edition sandwiches.

CC BY two.0/El Gran Dee/Flickr

Eggo

Eggo paired with popular Netflix series "Stranger Things," creating iconic spoofs and videos. The company encouraged fans to engage past sharing recipes and videos. Integrating its platform with customers' existent-life experiences took its branding to the side by side level.

CC0/Bru-nO/Pixabay

Charmin

Charmin's bears are perhaps the most recognizable brand standard out there. With Twitter marketing campaigns like #TweetFromTheSeat, the brand is able to make the about out of its not-so-glamorous production line.

CC0/NjoyHarmony/Pixabay

Starbucks

Starbucks is one of the most pop places to get java. Its use of clean, bright visuals will catch your middle. By using methods like stop-motion videos and shareable video clips, the company keeps information technology simple while making a large bear upon.

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